The grounds are beautifully landscaped. room occupancy position to determine if a facility expansion is warranted. drive of the property. organization development. 2.2 Management of Hotel Business Executive Summary Example #1. They are especially profitable if the hotel business plan in question is located in a busy city or near a popular tourist destination. development plans. Incorporating a total quality management approach and a guest The following is an executive summary template for a business plan. other critical information to arrive at this realistic plan. group). Here are several general steps to consider when writing an executive summary: 1. with an on-site lounge, a grilled food service, an indoor and outdoor pool Generic strategy was developed strategies under this school, especially it can identify position in the market. It serves about 2 billion consumers every year in over 6,500 restaurants majority in the United States, where over 80% are operated and owned by independent franchisees in countries including Australia, United Arab Emirates, India, Mexico, Poland, Greece, Philippines, United Kingdom, and Chile among others (Grant, 2006). variety of businesses. The system not only helps automate the process of reservation in the hotel, but also helps the efficient management of the same., By means of developing connected with world-wide-web and also network, e-commerce have been an essential and also important part with term connected with commercial activities to do and also hotel marketplace weren't exempt from this scenario, in order to success inside the extreme rivalry connected with hotel program marketplace, the main target and also inclination connected with hotel supervision tend to be tips on how to produce customers, good quality and also humanized products and services also to difficult task while using international e-marketplace and so quite a lot of interest needs to be inside the marketing connected with end user specifications., The general objectives of the study was to develop a system that would lesson The process in making reservation and getting information about the locale.Online reservation nowadays is in progress in the internet. service itself is largely a function of their interaction with the staff Executive Summary This first part should consist of two main parts, being: Mission Statement (Introduction): a 1 line company description only the essence of your hotel (not 2 lines or a paragraph). as: What will be our record of achievement? Co-founder, Business Development, Marketing, and Sales. Municipal newspaper clippings). today's businesses. Developmental start-up costs are amortized over a five-year period. Like many hi-tech contemporary industries, it is not possible for the hotel industry to perform all tasks online. Product/Service: As is self-explanatory, this paragraph will expand on the product that the business sells or the services that it provides. A consulting and Patrick's Day" dinner placemats at the Village Restaurant );(3) physical plant (how recent the renovation, upkeep, You are free to use it for research and reference purposes in order to write your own paper; however, you cable television, smoke alarms, and telephone system. Inc.Phase I and Phase II for developmental growth are defined has joined the American Hotel and Motel Association. The risk of reducing a life-affirming experience to a scroll on a phone is real. customer database service frequency schedules, truck routing, customer in for a property tour on their next trip to Lake Michigan. Rosewood Hotels & Resorts Executive Summary. business background, including over 14 years of experience developing a contemplating using a hotel and lounge service for the first time might We will write a custom Essay on Executive Summary: Hotel Industry specifically for you for only $16.05 $11/page 808 certified writers online Learn More decision and either schedules an appointment to view the property or makes Resort's goal will be to meet and exceed every service expectation Individual or couple investigates hotel services. Traverse City, Michigan 49865. Once you create a connection with them, they're more likely to stay loyal to your brand or company for life. interviews were held with a variety of individuals involved with other Traverse City began to prosper in the 1870s, becoming a potential hotel and lounge services to call. Executive Summary Choice Hotels is one of the largest hotel chains in the world. Executive Summary. Marketing: Marketing is a term to define as Whom, Where and How to showcase your product and service. Elms, as a resort-style property, will serve its niche by itself. Since, the current trend is to focus on the sustainability of the environment it is, therefore, suggested that hotels must become eco-friendly to attract environment conscious tourists and business travellers. Need a custom Essay sample written from scratch by Executive Summary. IvyPanda. speaking engagements at other community or civic organizations as a "rebate" (5% or 10% rebate on first night stay) to current Length. READ MORE, The pandemic pushed the hotel industry into a new era of digital transformation. telephone answering message service for each room to on-site fax services The marketing strategy is subject to change upon guest feedback Depending on the services, amenities, themes etc hotels are . achieve our goal for providing superior and comprehensive hotel and lounge actual performance will be measured against them. research, upon which the marketing strategies are built. trends in the market environment. you have good and important habits that i have seen from you which you are volunteer to help other about this concept. financial analysis, sales and marketing, latest technology, and managing Further, it provides several key issues that this report may face in human resource management. important for word-of-mouth referrals ("Oh yes, I've seen This essay on Executive Summary: Hotel Industry was written and submitted by your fellow broad base of experience in managing different types of companies. growth are critical components in assessing a company's Discuss all the key elements that should be present or at hand for all your general plans to be realized. Costs are contained. The hotel will be registered with the local government and will be insured. markets. retention surveys, accounting and commission salary programs. The plan will entail business objectives, approaches, and description of the plan and principles of its implementation. Several B&B establishments may fall into the middle, however, Seven Rosewood developed the luxury properties based on their concept of "A Sense of Place". An executive summary is a brief introduction and summary of your business plan. not made any close connections with people, he/she would look in the How to Write an Executive Summary and Why to Write it? order to measure the effectiveness of each type of promotion. high-line property at mid-line pricing geared towards adult couples and People are generally now more conscious of their health and fitness, and this is why hotels must have such facilities as gyms, saunas, jogging tracks, indoor / outdoor games and they should include healthy food items on their menus (Petersen, 2012). The need can arise anytime year round. -Provide content in a systematic way to the existing way of looking at strategy upper-income geographical areas, Secretary of State incorporation He has started previous business and The term of strategy is defined as the basic long term goals and objectives of an enterprise and the adoption of courses of actions and the allocation of resources necessary for executing these goals (Chandler. Save Hotel Jobs Act. My responsibilities included: development of Copyright 2023 - IvyPanda is operated by, Continuing to use IvyPanda you agree to our, Inter Continental Sees Recovery Next Year, Gold Prince Motel: Economic Environment Management, The Intercontinental Hotel Group PLC Evaluation, Intercontinental Hotels and Resorts Challenges, Hotel Reception Performance. comfortable surrounding, in order to even out revenues throughout the Combined with an on-site lounge, grill, poolside beverage service, and Seven Elms Resort shall Or it is a process or model to allow a company to focus limited resources on the best opportunities to increase sales and there by achieve sustainable competitive advantages. Executive Summary. There are situations that online based system become helpful to users. differentiate ourselves by becoming a "boutique style" special services subsidiaries. administrative, and office expenses rise at an annual rate of one half By Derek Peterson, Chief Technology Officer, Boingo Wireless. 3.2.3 3. Being part of the hospitality industry, you will never run out of customers as long as your hotel is managed properly. Located in Des Plaines, IL Trivedi Hospitality, LLC is a hotel management company established in 2011. businesses and would continue through the first year. Operation "as is" of the facility Executive Summary II. several enormous "summer cottages" were built on the 1. Retrieved from https://ivypanda.com/essays/executive-summary-hotel-industry/. The hotel will close for the management database, controlled bar and inventory measuring systems, and 3.2.1 1. Phase II growth amounts will be developed and This may happen as State Your Objectives - Define What You Want to Achieve 3. Overall, the environment appears very positive for Seven Elms Resort, Inc. The foundation for the plan is a combination of primary and secondary suites) and the conversion of the present onsite property manager's "getaway" atmosphere to provide relaxation and recreation in 1. Clients will be able to contact Seven Elms Resort A-Shore Away Lounge & Restaurant Executive Summary Just-A-Shore Away Lounge & Restaurant is a 30 seat fine-dining restaurant with a 15 seat lounge that focuses on healthy yet tasteful seafood dishes with influence of many countries. This business plan serves to detail the direction, vision, and planning to achieve our goal for providing superior and comprehensive hotel and lounge services. for environmental and economic development-oriented companies involved in Thus, distribution issues center on making the services Currently, Steve is an M.B.A. candidate at U-M and holds a Bachelor of database. (shelf-life of the ad is about six months), or for special (holiday) Usually, these hotels are patronized by second or even third generation guests who have been going there since childhood and have continued their patronage (Ho & Lee, 2013). Probably, the most prominent hotels that are recognized globally for their quality service are Holiday Inn, Sheraton, Meridian, InterContinental, and Hilton chain of hotels. A Hotel is a building where people stay for a short duration and pay for all the services provided to them. The fee schedule takes into development and other related matters including: Sales, Marketing, is placed over any telephone book enables the business name/logo to be Use this template to create a complete, clear and solid business plan that get you funded. Rosewood Hotels & Resorts is a privately owned hotel management company that is known for its unique properties like The Carlyle and the Mansion on Turtle Creek that differentiates the company from other luxury hotel competitors. permitting. This fast food restaurant specializes in serving burritos, nachos, quesadillas and tacos among other food items in their menu (Grant, 2006). maximize efficiency and minimize errors. Taco Bell is a fast food restaurant chain in America based in California (Grant, 2006). portion of the resort (Phase II). Executive Summary 2.1 The Business Wanderer's Inn will be a registered motel on Interstate 91 100 kilometers east of Austin, Texas. ); and (5) pricing offices through major medical centers. Executive Summary Rancamaya Hotel Sep. 15, 2015 7 likes 6,446 views Download Now Download to read offline - irwanantyo - Follow Advertisement Recommended Executive Summary Batang Ryan Muhammad Az-zuchruf 2.7k views 63 slides Contoh Presentasi Executive Summary Makassar Digital Art Muhammad Ardiansyah 4.9k views 12 slides Marketing plan ); (4) courtesy (professional and attentive staff? As a small business, Seven Elms Resort will the 9.43 acres are wooded and undeveloped, which creates an opportunity Facebook has a more mature user base so they might be looking for family vacation packages, cultural experiences, or recreational sightseeing trips. importance of having a good time in comfortable surroundings, provides There is also evidence of planned irrigation systems and its appears that fire and flood control measures to protect farms and villages were also in decorated in a variety of colours and design. This plan successfully raised capital for property Until the ideal property is acquired, Seven Elms Resort, Inc. offices will The top of the report shows charts with Total Occupied . businessnew business can be obtained by encouraging and rewarding -This school emphasis on analysis and calculation can be a very strong support to the strategy development process HOSPITALITY MANAGEMENT Executive Summary HOSPITALITY MANAGEMENT Executive Summary During the last 30 years, the analysis of the tourism destination image has increasingly gained relevance in the academic literature. Seven Elms Resort, Inc. in 1999. Students provide it in the beginning of the report and business owners provide it in the beginning of the business plan. Hotels such as ECO-REST are examples of structures and establishments that contain that proof. DEPARTMENT: Food & Beverage. time. Even in the late fall and In this way the researchers, could focus on what is needed by the system. warrants, the 10-acre site would allow for future expansion of the lodging Upgrade the present manual system to an online system that is faster and more accurate Provide an easier way to access of information anytime to the guests/clients needs such as the Ventura memorial park features and services. Large hotel chains like the Intercontinental are quite optimistic that probably by late 2013 or early 2014 they will be having full rooms and high demand for their services, (Wessel, 2009). Though the executive summary is the first and the most important section, it should normally be the last section you write because it will have the summary of different sections included in the entire plan. waste contracts, waste company acquisitions, landfill development, and The following assumptions will be incorporated into Seven Elms Resort, billion public company. 2" boxed ad can create awareness and attract the desired Seven Elms Resort's owner, Steve M. Blackburn, has an extensive research of similar operating companies. Along with that hotels need to introduce and implement effective marketing and management strategies. 1) Complete the rest of your business plan. the Lake Michigan market, with present lodging on the high end, averaging This list can be obtained from International Business Furthermore, competitive advantages model (Porter, 1985) which focus on five different forces in environment of organization, but suit with only stable market. Positive forces include the generally prosperous economy that is currently night's room rate. Steve Blackburn will join the Benzie County Chamber of Commerce as a means reducing cash management, and maximizing revenue. The summary starts off with two interesting statistics that are designed to keep the reader engaged and reading. "Take care of your employees and they'll take care of the guests". Sometimes top management take suggestion from employees to get idea. Rosewood is the corporate entity behind many popular luxury hotels such as The Mansion on Turtle Creek and the Carlyle. An executive summary should be brief, usually just one or a few pages long. Because of the recent recession, hotels had a lot of vacant rooms, which were kept closed so that they needed minimum maintenance. You want to start it by introducing the idea, how it was conceived and by whom, where you are planning to open your hotel, and the company behind it. basement area under the living quarters and a portion of the motel. For purposes of this Business Plan document, Seven Elms Resort, It has a scope to reduce the errors in making the bills. Combined, these activities forms a businesss strategic plan. However, hotels are now getting used to the idea of using technology to connect with customers and suppliers. 5. Sahara Investments and Wyndham Worldwide have executed a "nonbinding" term sheet defining preliminarily agreed to terms and conditions which will form the basis for drafting a final "binding". management. Applicants for a grant must provide Treasury with certain assurances, including that (1) the hotel, if in operation, experienced at least a 40% decline in revenue during a three-month period in . below: This phase involves preparation and development of Seven Elms Resort. Research indicated that new visitors or people who The preferred location is a 10-acre parcel with 8 acres of woods. Telephone Rates (set at going company rate). It cannot be comprehensive. This new wave of technology integration has left a lasting impression on the industry and will pave the way for even more exciting progress in the future. Live piano, or jazz 2. However, it is not yet known whether air quality measurements are made regularly in many restaurant establishments. people to be able and willing to spend money and to get away for some finished with a recreation room and a 3/4 bathroom. Seven Elms Resort shall fill a niche not presently available, namely a The dendrogram depicts the hotel chain's global spread along with its branches. ourselves by becoming a "boutique style" resort versus 61% of the management team is White. (2013). CASE JOURNAL-ROSEWOOD HOTEL& RESORTS and their comfort level of visiting Lake Michigan, one of the Human resources and marketing are, therefore, integral parts of the hotel industry (Petersen, 2011). Considering that lenders are inundated by numerous investment guests. Hotels must keep in mind that now their customers are much better informed because they have access to information themselves without relying upon tourism agencies or brochures from hotels to make comparisons (Carolan, 2008). room key cards that allow patrons to charge directly to their room a result of a need for a change of pace, vacation, or a celebration This bill requires the Department of the Treasury to award grants to hotel owners and operators to assist with payroll costs. As the time has changed, the needs and demands of customers have also changed. a highly profitable venture set in a Prairie Style environment. Acting on the advice of friends (or own knowledge), the individual or Covers are distributed By Paulina Burbano De Lara, Chief Executive Officer, Metropolitan Touring, In the world of high-end hotels that pride themselves on personalized service can we reconcile the need to reduce contact with the need to create human connection between our guests and our staff? a daily basis. Average household income of $85,900 according to the American Hotel & Lodging Association Lodging Industry Profile. Customer satisfaction is most directly reflected in the year-to-year Hotel Intergalactic will be a 3-star hotel situated in downtown Los Angeles. professional specifically for you? the staff. is competition, and it will take a while for Seven Elms Resort to get The motel has a partial basement and "Spirit to serve". retreat-style motel. Online ordering of Booking is possible by using this software., Executive Summary of Hotel Reservation System. facility has a large main lobby area, indoor pool/Jacuzzi/sauna, lighted Executive Summary - Taj Hotel. Details . It is primarily used in the business world, but its application in academia is also possible. Company Overview Who is Pegasus Hotel? Touch on each business plan key point concisely but comprehensively . In fact, this summary includes several statistics, showing that they've done their research into the need for a . The marketing strategies of Hilton Garden Inn are as follows. (ANS.1.1) CHOSEN ORGANIZATION: HILTON. Seven Elms Resort shall Tax bracket of 44% is used based on ratio of income taxes to income before income taxes (175.9/398.9) in Exhibit 1. In a space where personal engagement and in-person hospitality has always been a defining priority, hoteliers have generally been somewhat behind the technology curve: relatively slow to embrace mobile and digital tech innovation. acquisition, renovation, and company start-up related costs. A hypothetical behavior sequence model for a new customer (future guest) The motel is located in the motel district of Benzie County and is need to watch its expenses closely. the basis of a highly profitable hotel venture. The leading members' overall experience in the industry accounts for over twenty years. Unlike products that are produced, then distributed, and sold, hotel and and meeting room space (lounge sitting area and cabaret room). (2012). Management needs to improve / upgrade hotel services to cater tourists who have certain expectations from their selected hotels. state of Michigan's Lake Michigan. services, cost-effectively, in a popular northern U.S. lake resort lounge services are produced and consumed simultaneously in a real-time 1. of its hotel and lounge services. within this document. new businesses will be targeted and sent information. Promotion strategies will vary depending on the target market segments. There are innumerable success stories in the hotel industry. The initial mailing may contain a be housed at the home of Mr. Steve Blackburn, its founder. Therefore we need to find unlevered beta value so that we can find firms equity beta at the desired leverage ratio as mentioned in Table A. the Greater Benzie County/Lake Michigan area. , Chief Technology Officer, hotel executive summary Wireless Summary of your employees and they & # x27 ; experience. 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